How On and Adobe Engaged the Next Generation Through a Structured Collaboration
Use cases
Campaigns
Design
Camps
Company
On & Adobe
Expertises
Objectives
On and Adobe came together to offer a 3-day immersive workshop for Créapole students, exploring how digital tools and emerging talent can reshape footwear design. Cycle was invited as a partner to help support and frame this collaboration, bringing clarity to the process, helping articulate the goals, and ensuring both students and professionals found a rhythm that allowed for creativity, rigor, and mutual learning.
Our ambition was to nurture the conditions for trust and openness, and to ensure that the experience would benefit not only the final concepts but also the culture around them.
Outcomes
• A high-energy creative sprint mixing digital tools, material exploration, and storytelling
• Strengthened ties between On, Adobe, and Créapole through a meaningful and well-structured experience
• A public-facing narrative shared by both On and Adobe, highlighting the value of openness, diversity of paths, and future-facing design
• Reinforced Cycle’s role as a cultural operator — creating space for collaboration, clarity, and intergenerational exchange
