Co creating the future of luxury packaging
Use cases
Innovation
Camps
Company
Groupe Pochet
Expertises
Objectives
Groupe Pochet appointed Cycle to help explore new ways of thinking about fragrance and luxury. With a long-standing heritage in glassmaking, their ambition was to create space for fresh perspectives, to test new creative rhythms, and to connect with a younger generation of designers. Together, we designed an experience that blended mentorship, experimentation, and shared curiosity. The challenge was clear: imagine the future of perfume and packaging while honoring a legacy of craft.
Outcomes
45+ concept ideas developed across two creative camps, exploring new rituals and sensory interactions for fragrance and self-care
5 key innovation themes identified, aligned with luxury and sustainability trends over a 3–5 year horizon
Strategic trend report delivered to guide internal vision, enriched by insights from cross-disciplinary teams and youth culture
