Co creating the future of luxury packaging
Company
Groupe Pochet
Expertises
Objectives
Groupe Pochet appointed Cycle to help explore new ways of thinking about fragrance and luxury. With a long-standing heritage in glassmaking, their ambition was to create space for fresh perspectives, to test new creative rhythms, and to connect with a younger generation of designers. Together, we designed an experience that blended mentorship, experimentation, and shared curiosity. The challenge was clear: imagine the future of perfume and packaging while honoring a legacy of craft.
Outcomes
45+ concept ideas developed across two creative camps, exploring new rituals and sensory interactions for fragrance and self-care
5 key innovation themes identified, aligned with luxury and sustainability trends over a 3–5 year horizon
Strategic trend report delivered to guide internal vision, enriched by insights from cross-disciplinary teams and youth culture