Groupe Pochet appointed Cycle to help explore new ways of thinking about fragrance and luxury. With a long-standing heritage in glassmaking, their ambition was to create space for fresh perspectives, to test new creative rhythms, and to connect with a younger generation of designers. Together, we designed an experience that blended mentorship, experimentation, and shared curiosity. The challenge was clear: imagine the future of perfume and packaging while honoring a legacy of craft.