Adobe "Next-Gen tools for Next-Gen Products
Use cases
Company
Adobe
Expertises
Objectives
Adobe approached Cycle with a clear mission: explore how their powerful material and texturing tool, Substance, could be adopted by the industrial design industry. While Substance was already widely used in gaming and entertainment, Adobe wanted to understand the specific workflows of industrial designers and create tangible demonstrators to showcase the tool’s potential.
We brought together an interdisciplinary team of industrial designers, color & trim specialists, and 3D artists. The team fully developed two original product concepts, from ideation to execution, using Substance as a core part of the process. These products weren’t just concepts , they became fully realized demonstrators, supported by high-end visuals and animations to highlight the creative and technical value of the tool.
Outcomes
Two fully developed industrial products built as real-world demonstrators of Substance’s capabilities
High-quality visual and animated assets created to showcase the products and tool in action
Process videos documenting the creative journey and integration of Substance into the design workflow
Strategic recommendations and interviews delivered to Adobe to improve their tool and adapt it to the industrial design field
Tangible assets now used by Adobe to inspire, educate, and attract new clients in the design industry
