Mastering the Art of CMF Design with Angela Sortino
Journeys
Advisor
Culture
Jan 10, 2024
Among the many top specializations in design, Angela found her passion in the captivating and elaborate world of color, material, and finish design – known as CMF design. Intuition, sensitivity, and hard work led her to dedicate her energy to this field, embracing every opportunity it offered.
With internships at renowned automotive brands and her current position at DS, Angela navigates the forefront of design innovation in the automotive sector. As a CMF designer, she operates at the heart of the creative process, collaborating with many departments, from design and engineering to suppliers.
With internships at renowned automotive brands and her current position at DS, Angela navigates the forefront of design innovation in the automotive sector. As a CMF designer, she operates at the heart of the creative process, collaborating with many departments, from design and engineering to suppliers.
As neophytes, we may envision CMF as just beautiful shades and textures but she emphasizes that choosing a color involves intricate processes, compliance with rules, and highly specialized knowledge. For Angela, CMF goes beyond mere aesthetics. It also involves real-world issues like sustainability, pushing the boundaries of materials with a forward-thinking perspective.
A trend forecaster at heart, Angela likes to explore and search for inspiring tendencies. Her most recent subject of interest is phygital, an interesting concept blurring the lines between physical and digital. A goldmine for someone passionate about changing patterns and colors… Her advice for aspiring CMF designers? Cultivate curiosity, integrate CMF into your educational journey early on, nurture your sensibility, and sharpen your communication skills.
When talking to Angela, one can only feel fascinated by the transformative power of color and material design, where every shade, material, and texture tells a story and shapes the future of innovation.
